Marketing Specialist Italy

You will play a crucial role in realizing our growth ambitions in Italy. Together with the Country Marketing Manager New Markets, you are the driving force behind the planning, implementation and execution of the overall Italian marketing strategy and execution. You’ll build campaigns that people remember, create stories that resonate, and bring customer and market insights to life. Your work will directly empower Sales, elevate our brand and fuel our growth in one of Europe’s most exciting markets through lead generation programs, continuous attention to brand visibility and providing local customer and market insights. Because online performance is so important, you will actively participate in sales and marketing operations and therefore this role has a strategic, a tactical and an operational dimension. You are able to story tell in excellent Italian language, verbally and in writing - to cover all aspects of content development.

Looking ahead

This role is designed to grow with you. As BauWatch scales in Italy, we aim to evolve this position into a dedicated Country Marketing Manager role. If you’re driven, ambitious, and excited to shape a national marketing function, you’ll feel at home here.

Your Responsibilities

• Translate the global marketing strategy into impactful local actions - from brand to lead generation within defined online and offline channels - in close cooperation with the Sales Team.

• Develop, implement and refine the Italian marketing strategy and associated budgets & KPIs, together with the Country Marketing Manager New Markets.

• Develop, implement, adjust and analyse digital marketing campaigns arising from the commercial calendar

• Enrich marketing campaigns with compelling Italian content creation: brochures, flyers, blogs, customer stories, videos, social posts - content that makes people feel engaged with BauWatch.

• Own our Italian social channels and tell the BauWatch story in a way that fits the Italian market.

• Support and coordinate events such as trade fairs, conferences, demo days and road shows across Italy.

• Deploy all Italian marketing information systems, including CMS, tooling for email marketing & marketing automation, customer review tooling, web analytics, Google Datastudio and online advertising systems.

• Run local research on customers, trends and competition and turn insights into action across the customer journey.

• Contribute to cross-departmental projects based on subject expertise.

• Continuously follow developments in the marketing field and proactively sharing with other team members.

• Manage agencies and partners with clear direction and high standards.

• Share best practices, proactively working together to achieve goals with MT, Group Marketing Officer and other BauWatch functions.

• Work closely with the entire Marketing Team and the Italian Sales Team, share ideas, challenge each other and push quality forward.

Your Technical Responsibilities

• Build, run and optimize digital marketing campaigns from our commercial calendar through profound data analysis. Track performance, analyse results and proactively propose improvements.

• Use tools and platforms (HubSpot, Salesforce, Google Data Studio, SemRush, Mailchimp, etc.) to turn data into decisions.

• Ensure a high-quality execution of all design, communication and content activities -online and offline.

Most importantly you are thrilled to capture the entire Marketing world of responsibilities- from brand, communications, content, PR, event to lead generation- in a data & analytics manner. You give colour, passion and shape to this role and accompany us in turning the Italian BauWatch story into an even bigger success story. On top you stand for team spirit, social competence and initiative in a hands-on mentality.

Your qualifications

• 3+ years of experience in B2B marketing.

• A degree in Marketing, Economics, Business Administration or a related field.

• Experience with campaign development, lead generation and conversion optimization.

• Excellent Italian content creation skills and confident communication in English.

• Experience managing agencies and coordinating events.

• Comfortable working with tools like Salesforce, Lemlist, HubSpot, Hootsuite, Mailchimp, SEMrush and Google Data Studio.

• A self-starter with initiative, ownership, creativity and a real hands-on mentality.

• You roll up your sleeves, you don't wait for others to take actions but take your own initiative and get things done.

• You manage your projects independently in close cooperation with the marketing team and in project teams.

Why Join Us

• A role with real responsibility and visibility in a fast-growing international company.

• Work in a dynamic, environment where your contributions make a real impact.

• Competitive salary and benefits package.

• A collaborative, fun team that values innovation, curiosity, and growth — not hierarchy.

What We Offer

• A hybrid work model based in Buccinasco (MI).

• Full onboarding program and ongoing development opportunities.

• Meal vouchers & health insurance plan.

• A supportive, collaborative team that wants you to succeed.

Convinced? Then apply with your CV and salary expectations, direct or at rlicht@bauwatch.com.

Do you have any questions? Great, then please contact Ruud Licht, Corporate Recruiter, on +31 6 20172020.